Dear fellow digital practitioners,

We continue to work hard to make the Boomerang THE award that innovative marketers and advertisers want to win. This is our tenth year, a testament to the ever-expanding role of digital in transforming our world.

In 2016, CARMMA’s Millennials for Martial Law, MMDA’s, Zobel Foundation’s ArtLotto and Globe’s Hidden Codes were among the big winners across strategic, creative, effectiveness, and innovation categories. Many awarded in the Boomerang Awards went on to win internationally, demonstrating that the Philippines’ best digital work can shine on the global stage. We can’t wait to see your entries!

With this letter is the Boomerangs 2017 Entry Kit, your indispensable guide to crafting your winning entries.

Best of luck and see you at the Boomerang Awards Night on October 13!



Leigh Reyes
Jeff Saez
Mike Constantino
Aye Ubaldo


Your friendly neighborhood Boomerangs 2017 Committee