Criteria For Judging

The Boomerang Awards champion innovation and results.


All entries (save for Digital Craft) will be judged on these criteria:

  • Strategy: 20%
  • Innovation: 30%
  • Creativity: 20%
  • Results: 30%


Strategy: piercing business and/or human insight, process, perspective, tactics that bridge the gap Between objective and desired outcome

Innovation: Novel thinking + action that truly adds value to the business or the strategy

Creativity: Unexpectedness in execution, including emotional and aesthetic values

Results: The direct outcomes, given all of the above