A

Campaign

Integrated, Web, Mobile
  • Sub-category:
  • Tech and Telecommunications
  • Food and Beverage
  • Food Service
  • Personal Care
  • Leisure, Wellness, & Entertainment
  • Home Care
  • Publishing and Media
  • NGO’s, Gov’t Institutions, Advocacies
  • Retail
  • Automotive and Fuels
  • Healthcare and Pharmaceuticals
  • Travel
  • Banking and Financial Products
  • Real Estate
  • Utilities

Short-term (1 year or less) activity using internet/mobile-enabled technologies.

Must have originated with a Philippine-based agency or entity between May 1, 2016 and May 31, 2017, inclusive. This means the work could have run for another country or non-Philippine client.

B

Program / Service

Integrated, Web, Mobile
  • Sub-category:
  • Tech and Telecommunications
  • Food and Beverage
  • Food Service
  • Personal Care
  • Leisure, Wellness, & Entertainment
  • Home Care
  • Publishing and Media
  • NGO’s, Gov’t Institutions, Advocacies
  • Retail
  • Automotive and Fuels
  • Healthcare and Pharmaceuticals
  • Travel
  • Banking and Financial Products
  • Real Estate
  • Utilities

Long-term (over 1 year) activity using internet/mobile-enabled technologies and service platforms, e.g. Facebook pages, apps (web, native, or hybrid), e-commerce platforms.

Active within May 1, 2016 and May 31, 2017, inclusive. The program may have launched before May 1, 2016, as long as it was active within the eligibility period. The program/service must have originated with a Philippine-based agency or entity. This means the program/service could have run for another country or non-Philippine client.

C

Effectiveness

Integrated, Web, Mobile
  • Sub-category:
  • Creativity in Data
  • Awareness
  • Engagement
  • Trial
  • Lead Generation/Database
  • Acquisition
  • Sentiment Improvement
  • Utility
  • Sales

May be short-term or long-term, following the guidelines for campaign and program/service.

Active between May 1, 2016 and May 31, 2017, inclusive. The program may have been launched before May 1, 2016, as long as it was active within the eligibility period. The campaign or program/service must have originated with a Philippine-based agency or entity. This means the campaign or program/service could have run for another country or non-Philippine client.

Entries will be judged primarily on effectiveness based on objectives.

D

Digital Craft

 
  • Sub-category:
  • Visual and Audio Excellence
  • UX and Functional Excellence
  • Innovation and Bleeding Edge

Short-term (1 year or less) activity using internet/mobile-enabled technologies.

Must have originated with a Philippine-based agency or entity between May 1, 2016 and May 31, 2017, inclusive. This means the work could have run for another country or non-Philippine client.

Entries will be judged purely on excellence in craft.