Since 2008, The Boomerangs has honored Philippine advertisers and agencies whose campaigns and programs exemplified digital marketing effectiveness.

In 2017, the fight for innovation was strong as ever as the Boomerangs saw over 300 submissions from across agencies, industries and platforms, with the Gold Boomerang going to these hard-hitting challengers: Dentsu Jayme Syfu’s “Smart Accepted” for Smart Corp, Publicis JimenezBasic’s “Rogue One” for Globe - Corporate, J. Walter Thompson Philippines’ “Stand Up” for Manulife, Ace Saatchi & Saatchi’s “TNT The Crowdsource Nickname” for TNT, and BBDO Guerrero’s “Fakeblok” for National Union of Journalists of the Philippines - Fakeblok.

Recognizing the rapid developments in technology and digital marketing, the show is injecting consumer-focused innovation into its DNA. Beginning today, The Boomerangs now seek ingenious digital ideas that are inspired by consumers and that changes the way they think and act towards brands. This fundamental change brings new award categories, a more diverse set of jurors, and new challenges worthy of creatives, planners, advertisers, publishers, and developers alike. Entry submission and payment is done online through this website, from June 13 to July 31, 2018. Winners are announced at the award ceremony that culminates the annual Digicon on Oct 5, 2018.


The Internet and Mobile Marketing Association of the Philippines (IMMAP) created The Boomerangs in 2008.

IMMAP represents advertisers, advertising agencies, publishers, content creators, and web developers.

It harnesses digital media’s potential for economic development and provides the necessary tools and information that integrated marketing professionals need for better communication decisions. It is a member of the international group the Mobile Marketing Association.